If you have free plugins with premium versions or paid addons, then it makes sense to work on making your plugins appear higher in the search results for the keywords related to your plugins.
Many developers in the WordPress community aren’t aware of the power of SEO in the WordPress.org directory, but if you think about it, most of the traffic to your plugin’s listing is coming from search.
We put so much time and energy trying to rank higher in Google, that we can sometimes forget about the WordPress plugin directory.
Plugins in the directory appear in search results in 3 different places, appearing higher in those rankings leads to more users and more upsells to your premium offerings.
WordPress users often search on the plugin directory
Users will search for plugins right inside their WordPress install
Google will index WordPress plugin pages and show in search results
How do you know if the changes you make improve rankings?
Plugin Rank monitors plugin rankings over time.
Add your WordPress plugins by slug.
Track all the keywords that you want to be appearing in WordPress.org plugin search results.
Your plugin rankings for the keyword search results are tracked so you can see if your readme improvements are working
The WordPress plugin directory is the primary source of traffic for freemium WordPress plugins.
Being able to track, analyse, and optimize your positions within search results is a game changer for WordPress plugin developers who are looking to grow and compete within such a saturated marketplace.
Elliot Condon Advanced Custom Fields
We track the rankings and show you with interactive charts how your plugins are doing.
Track competitors' rankings for your keywords. View the plugins that are ranking for the keywords, learn from their data.
The plugin search results differ between WordPress installs in different languages. Track keywords in specific language results.
Get weekly or monthly summary emails to keep you updated on how your plugins are doing.